M P M F A S H I O N A G E N C Y

In the summer of 2017, I did an internship in Milan for three months with a fashion showroom. My co-intern and I were the first interns they had ever had, so naturally they weren’t sure what to do with us at first. When they asked me to throw together a quick lookbook for one of their brands, I knew that this my chance to demonstrate my passion for graphic design and layout. After I exceeded their expectations with first one I put together, they had me design them for many more of our brands.

cover

inside

back

S A B O T A G E

A collaborative project between two marketers and two designers, Sabotage was built upon a concept of affordable, sustainable luxury. By cutting out the middle man, this brand would be able to provide high quality, environmentally friendly garments at reasonable, attainable prices. Team: Product Line Manager (Myself) Marketing Manager (Rachelle Eide) Designer (Chelsea Holmlund) and Developer (Anna Vieru)

concept + direction

Inspired by Kintsugi, the Japanese art of repairing broken pottery with lacquer dusted or mixed with powdered gold. This art form treats breakage and repair as part of the history of an object, and shows that an object is more beautiful for having been broken.

TARGET CUSTOMER

who she is

She appreciates all art forms: painting, graphic design, fashion, etc. Part of the millennial cohort, she has a desire to make the world a better place. She is motivated by having her hard work acknowledged. Her desire for sophistication and luxury leads to creative ways of accomplishing her goals.

demographics

23-35 + Single

+$80,000

BA in fine arts

Hyphenate creative/freelance artist

Has an apartment in a metro area

psychographics

Interests:

Social media

Activism

Fashion

Attitude:

Strategic

Ambitious

Creative

Hobbies:

Vinyls

Sketching

Journaling

the revival collection

Revival: an improvement in the condition or strength of something.

Technical sketches by Chelsea Holmlund.

branding + collateral

Packaging, hangtags, instagram, lookbook, magazine ad.

Logo design, layouts, and mockups created by me.

R A G & B O N E

This abridged version of a tech pack was created based on a pair of jeans that I own for a technical sketching class.

specifications

Label details

TRIM DETAILS